THE ILLINOIS LOTTERY IS REPORTING A RECENT INCREASE IN SALES.

AFTER PARTING WAYS WITH LOTTERY MANAGER NORTHSTAR LAST FALL, LOTTERY DIRECTOR MICHAEL JONES SAYS THEY RENEWED AN OLD THEME THAT “ANYTHING’S POSSIBLE” TO HELP GET MORE PEOPLE INTERESTED IN PLAYING THE LOTTERY AGAIN.

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HOLIDAY INSTANT TICKET SALES ARE UP BY NEARLY 40 PERCENT OVER LAST YEAR…AND THERE’S BEEN INCREASES IN SPECIALTY TICKETS SALES, AS WELL AS LOTTO AND LUCKY DAY LOTTO.

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JONES SAYS THE REBRANDING COMES IN THE WAKE OF THE LOTTERY PARTING WAYS WITH PRIVATE MANAGEMENT FIRM NORTHSTAR…WHICH SAW A DECLINE IN SALES DURING THEIR CONTRACT.