Thorntons is initiating a project to expand their pumps to include E-15 as part of their fuel selection. The gasoline retailor is located across 6 states with Chicago being one of their largest markets.
Thorntons project manager Matt Nichols says it is important for the company to be innovative and stand out.
The E-15 gasoline grade burns cleaner and has a higher octane factor. Consumers will see the benefit from the price as it has a three cents discount over regular unleaded gasoline. Nichols says it is crucial to brand the gas as an opportunity for consumers.
Currently, there are 14 Thorntons in Chicago with E-15 available with 4 more opening in August.