The American Red Cross is launching a new awareness campaign in hopes of avoiding an emergency call for blood this summer. The Missing Types campaign is meant to draw awareness to the fact that all blood types are needed, and especially during the summer. The organization says only about 3% of the U.S. population gives blood, meaning repeat donors are carrying the bulk of the load. During this time of year, people do not donate blood as often, according to Red Cross spokesman, Joe Zydlo (ZID-low). He says this is a nationwide effort.
If you want to donate blood, you can find information on where and how to do so at www.RedCross.org, or you can download a free Red Cross application from you mobile app store.