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Golfer Jason Day Signs Deal With Nike

Jason Day and Nike announced on Sunday that the No. 1 golfer in the world will be wearing Nike apparel and shoes in a multi-year deal thought to be worth up to $10 million a year.
 
Day announced the news on Instagram, and Nike released several photos of the Australian in his new threads. Day will continue to play TaylorMade clubs as Nike is out of the equipment business.
 
"Joining Nike is a dream come true," Day said. "The brand is synonymous with the world's best athletes. I'm honored and can't wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels."
 
On the apparel side, Nike now boasts the top two players in the world (Day and Rory McIlroy) as well as four of the top 16 (Brooks Koepka and Paul Casey). Throw in Kevin Chappell, Jamie Lovemark, Tony Finau, Patrick Rodgers, Nick Watney and that Tiger Woods fellow, and it appears Nike has positioned itself nicely for a post-equipment marketplace.

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