The American Red Cross continues to experience lower-than-expected donations and are offering donors a chance to receive a $10 gift card. 

All blood types are needed, but especially those with Type O blood. The agency is announcing more people are now eligible to donate, following a change in policy by the FDA regarding people who spent time in the U.K., Ireland, and France between 1980 and 2001. American Red Cross spokesperson Joe Zydlo says the change is tied to an outbreak of mad cow disease decades ago.

As a thank-you, all who come to give October 16-31 will receive a $10 e-Gift Card by email to a merchant of choice. You can find information on where to donate at redcrossblood.org