Super Bowl TV ad in 2023 and Super Bowl TV ad in 2024. That’s quite the bookends for the “We are the 96” campaign says Illinois Farm Bureau Consumer Engagement Manager Gracie Pierson. And the effort was much more than just the big game stuff.
The Illinois Farm Families coalition features Illinois Farm Bureau, Illinois Beef Association, IL Corn Marketing Board, Illinois Pork Producers Association, Illinois Soybean Association and Midwest Dairy.
