Local News

Contract Shows Treasurer To Pay $2-Million For Rebranding

Contracts statements show State Treasurer Dan Rutherford's office is paying a Chicago consulting firm nearly $2 million to rebrand the state's program for returning unclaimed property to residents.

The contract shows Henson Consulting will receive the money over three years to re-brand and market the Cash Dash program. The program was previously known as Cash Dash but was reintroduced this month as I-Cash. Last year it returned more than $100 million in unclaimed property to rightful owners or heirs. That's an increase of 23% from the year before.

The treasurer's office says the money used to fund the rebranding will come from unclaimed property funds. A spokesman says the treasurer wanted to do more with the program.

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