The Super Bowl doesn't kick off for nearly two months, but advertisers are already working to score points with viewers. Dorito's is putting out its annual call for ad concepts that will run during the game on February 1st. And Internet service giant GoDaddy is picking a golden retriever puppy to appear in its Super Bowl ad alongside NASCAR driver and company spokeswoman Danica Patrick. GoDaddy is also asking people to submit name ideas for the dog. Commercial shooting begins later this week for GoDaddy and the company is likely to follow its recent pattern of making early versions of its Super Bowl ads available online.