Abe Lincoln's legacy doesn't stop at his roles as the Great Emancipator, the man who preserved the Union, or even his hostility toward logs. He continues to be an enduring pitchman.

While families of celebrities who have passed on are raking in the dough, Lincoln's likeness is largely available free of charge.. Abraham Lincoln Presidential Library and Museum Curator Dr. James Cornelius doesn't believe Honest Abe or his wife would mind.

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While he believes Lincoln would embrace most Madison Avenue types, there is one likely exception.

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Lincoln's likeness is being used to promote everything from Illinois tourism to anti depression medication "Abilify" to the newest product with Lincoln's likeness "Lincoln's Secret Sauce", a so-called multi-use condiment which has debuted in Lincoln's namesake town in Illinois.