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NHL Makes Deal With Adidas Official

 width=The NHL announced Tuesday that it has entered into a seven-year partnership with Adidas will become the authentic outfitter of on-ice uniforms for the NHL and supplier of licensed apparel and headwear. The deal will kick in beginning in the 2017-18 season.

Adidas will also be the official outfitter of the 2016 World Cup of Hockey.

When reports surfaced that the NHL would be signing on with Adidas, there were a lot of questions. The jersey has become such a part of the tradition of the game. The two biggest concerns were regarding if this opened the door to ads on jerseys and how, if at all, it would change the aesthetic look of the league's iconic uniforms.

In a lengthy teleconference with NHL commissioner Gary Bettman, NHL COO John Collins, NHLPA director Donald Fehr and Adidas North American president Mark King, some of those questions were answered – kind of. Hockey fans may have been put to ease at least a little bit by what was said.

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