A Bloomington-Normal entity is refreshing its mission in the community through a rebranding effort.

On the WHOW Morning Show Wednesday, the Superintendent of the Miller Park Zoo Jay Tetzloff told Regional Radio News the idea stemmed from last summer's lockdowns when he thought something like this would be a good idea. The rebrand focuses on renewing the mission of the city-owned entity.

As American zoos shift from exhibiting animals for the enjoyment of the public to more of rescue and sustainability operations, Tetzloff indicates getting that message to the public needs to be better presented.

Tetzloff points out the rebrand of the logo encompasses so many of their breeding programs, their new additions, and the history of their establishment.