COLLEGE ATHLETES WILL SOON BE ABLE TO SIGN ENDORSEMENT DEALS UNDER A NEW STATE LAW SIGNED BY GOVERNOR J-B PRITZKER TUESDAY. 

UNIVERSITIES AND THE N-C-DOUBLE-A MAKE PLENTY OF MONEY OFF OF COLLEGE SPORTS, AND SO SHOULD THE STUDENTS WHO HAVE THEIR NAME, IMAGE AND LIKENESS USED IN PROMOTIONS AND MERCHANDISE SAYS REPRESENTATIVE KAM BUCKNER OF CHICAGO. HE SAYS THIS WILL INCREASE OPPORTUNITIES FOR ALL COLLEGE ATHLETES.

HOUSE SPEAKER CHRIS WELCH, A FORMER COLLEGE ATHLETE, SAYS IT'S TIME THESE ATHLETES EARN THEIR FAIR SHARE.

THIS NEW LAW TAKES EFFECT JULY FIRST.