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Better Business Bureau representatives say this could be another strong Christmas shopping season, but warns not all online retailers are reliable, so it's up to you to protect yourself if you shop on Cyber Monday or anytime during the holiday season.


The National Retail Federation estimates 62.8% of shoppers plan to do at least part of their shopping online today. BBB Investigator Don O'Brien says when you are shopping, search out legitimate and respected retailers:



When shopping online, the Better Business Bureau suggests you: Research any business and its owners carefully before paying any money. Try to determine whether the business has an actual office. And read all terms and conditions carefully before completing a purchase.

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