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Atlanta Tourism Bureau Director Recaps First Year

2021 was the first year for the Atlanta Tourism Bureau's new director.

 

Whitney Ortiz, Atlanta Tourism Bureau Director, told Regional Radio News on the WHOW Morning Show Monday, that she learned a lot about Atlanta, Route 66, and Central Illinois.

 

 

Oritz says it took her about six months on the job before she learned how to market Atlanta and Route 66. She says different groups of people want to see different events and she had to learn how to tailor event marketing for each group.

 

 

Oritz details a lot of her marketing successes were based on surveys filled out by visitors who came to the different events this past year. She says this allowed her to engage with different people and find out what they like about Atlanta and what events they want to see.

 

 

Oritz is planning many events for 2022. To stay up to date on all things happening in Atlanta, visit their website atlantaillinois.org, or their Facebook or Instagram pages.

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