A Piatt County community is rebranding in hopes of streamlining its messaging and its appearance.

On the WHOW Morning Show Tuesday, Director of Development for the City of Monticello Callie McFarland told Regional Radio this gets the City and its organizations on the same page. Greater than a new logo, she says rebranding is a lot about messaging and direction.  

According to McFarland, it was time for a rebrand as in the nearly two decades since the last rebrand in the community, many of its organizations had taken new directions and they felt it was time for one unified direction.

For the messaging component of the rebrand, McFarland notes they wanted to be more than just the cookie-cutter 'great place to live, work, and play'. She explains they wanted to make the messaging special to the community and to make Monticello attractive to visitors.

McFarland says they were able to consult with a local marketing owner to guide the city through the process and now they will begin focusing on getting those images and messages in print throughout the community.