Illinois viewers of this Sunday’s Super Bowl will learn that 96-percent of Illinois farms are owned by family farmers. It’s an ad campaign organized by the Illinois Farm Families coalition. Chad Bell—a Mercer County farmer will be featured in the Super Bowl Sunday ad airing on Illinois Fox affiliates during the first half of the big game.

The Illinois Farm Families coalition is supported by the Illinois Beef Association, IL Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association, Illinois Soybean Association checkoff program, and Midwest Dairy.

Six other farm families will appear in the commercial alongside the Bells: the Gould family, of Kane County; the Heap family, of Kendall County; the Noland family, of Macon County; the Sanderson family, of Dekalb County; the Marr family, of Morgan County; and the Kleinschmidt family, of Logan and Tazewell County.