The year of the farmer is underway. You might have seen famers highlighted during a Super Bowl commercial - that’s the start to the “We are 96” campaign launched by commodity groups around the state. Jennifer Tirey, Executive Director the Pork Producers says the spot was merely the first part of the rollout to make this the year of the farmer.

The Illinois Farm Families Coalition includes support of the Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association, Illinois Soybean Association checkoff program, and Midwest Dairy.