Helping you afford groceries in trying times continues to be the goal of a Clinton grocery store owner.

On the WHOW Morning Show Monday, Clinton Save-A-Lot owner Dave Jackson called the last four years the most challenging time he's seen after decades in the grocery business.

Jackson says several factors are contributing to inflation - not the least of which he says is retailers adding their own increase to goods.

If you shop at Save A Lot, you know you will be hard-pressed to find more affordability in other places and that is something Jackson remains committed to for his customers despite the challenges of the day.

Jackson has hesitated over the years to name retailers in his price comparisons but he has gotten to a point where he feels you should know what his prices are compared to the prices of other retailers in the area.

Jackson has many more thoughts on the continued challenges of making a profit while trying to keep his prices low as well as what he hears from customers about Save-A-Lot and what his outlook is for the industry in the months ahead.