A DeWitt County non-profit is using everyday technology to improve local marketing. 
 

The DeWitt County Development Council is looking into new ways to track data of people coming and going in the County. DCDC Executive Director Curt Homann plans to use a program that will track things like people entering the county, where they came from, and how long they stayed all thanks to cell phones. 

Homann says their goal is to get people to spend more time and more money in DeWitt County, and while national economic data seems bleak, that is motivating them to increase revenue in our local communities. 

While this may seem like a frightening concept, Homann notes personal data like names is not tracked. All the data they collect will be based on the amount of individuals, not the individuals themselves. 

This is something that could be useful sooner rather than later in DeWitt County. Homann explains they would receive the data immediately, and although the more data that is gathered over time, the better, the earliest data will still be viable. 

This program would not cost more to taxpayers, the money would be part of the council's regular ask of the county. Homann notes that it's important to have the support of the county and local communities behind this project.