Last month on Regional Radio, we brought you the story of a DeWitt County economic development group diving into the world of data mining to better market the county.

On the WHOW Morning Show Thursday, Executive Director of the DeWitt County Development Council Curt Homann told Regional Radio as they start to see what kind of data they can get, they are envisioning how that can help DeWitt County.

According to Homann, if the DCDC is going to market DeWitt County, they want to do so effectively and the data collection they are doing is going to allow them to be effective in that effort.

While there is a collection of data that is free, Homann points out getting more specific data is going to allow them to present better data in its pursuit of recruiting new businesses to DeWitt County.

For DCDC, they are looking to market community assets and calls it "how they should and why they should".

Homann reminds while the data mining process is pretty scary overall, it is not an individual's data they have access to.