A Clinton grocery store owner has become known for incredibly low prices that draw people to his store from communities around central Illinois.

Dave Jackson owns the Clinton Save A Lot and says one thing that drives his desire to keep prices low is always comparing what he charges to larger retailers.

Jackson has hoped to make his shoppers and the community aware that things are not always cheaper to leave town. 

The items consumers rely on the most, Jackson strives to be lower than his competitors. While those margins are consumer-friendly, they aren't always business-owner-friendly.

According to Jackson, over 50 percent of Save A Lot business comes from people outside of Clinton. 

Jackson is also a very good community partner. He made sure his store had plenty of water on hand during the recent city-wide boil order. He's also often praised for his partnership with local non-profits during the Apple n' Pork season for supplying them with all their needs for that weekend.