Tremendous reach for the "We are the 96" campaign, which was launched on Super Sunday in 2023. The campaign received the New Horizon Award at the American Farm Bureau Annual Convention, which recognizes the most innovative state farm bureau program says Illinois Farm Bureau's Gracie Pierson.

The "We are the 96" campaign highlights that 96 percent of Illinois farms are family owned. The work was through the Illinois Farm Families coalition, a collaboration between Illinois Beef Association, IL Corn, Illinois Farm Bureau, Illinois Pork Producers Association, Illinois Soybean Association, and Midwest Dairy.