Denny Hamlin has joined Charlotte Hornets owner Michael Jordan to form a NASCAR team with Bubba Wallace as the driver, a high-profile pairing of a Black majority team owner and the only Black driver at NASCAR’s top level.
The partnership was announced Monday night in coordinated social media posts by Jordan and Hamlin, with Wallace adding his own comment. The posts showed a picture of Jordan alongside a firesuit-clad Hamlin in a motorhome at a race track.
Jordan becomes the first Black principal owner of a full-time Cup team since Hall of Famer Wendell Scott drove his own race car in 495 races from 1961 to 1973. Scott’s 1964 victory at the Jacksonville 200 is the only win by a Black driver in Cup history.
The NBA great, who earlier this year pledged $100 million over 10 years for initiatives combating systemic racism, said the move into NASCAR is another step toward racial equality.
Hamlin, a three-time Daytona 500 winner and a top contender for this year’s Cup title, will be part of a single-car Toyota entry aligned with Joe Gibbs Racing. Hamlin has raced his entire career for Gibbs, a Hall of Fame NFL coach.
Wallace is the only Black driver in the Cup Series and this season used his platform to push for racial equality. The 27-year-old successfully urged NASCAR to ban the display of the Confederate flag at its events.
Wallace is winless in 105 Cup starts over four seasons, but he has six career victories in the Truck Series. He’s been hampered by mid-level equipment driving the No. 43 for Hall of Famer Richard Petty and, until this summer, the team struggled to land sponsorship.
There’s been speculation for months that Hamlin was organizing some sort of ownership group as he expects NASCAR’s business model to become more favorable for team owners when the “Next Gen” car is released in 2022. NASCAR rules prohibit a current driver from owning a team and driving for another, but Hamlin works around the policy with Jordan as the principal owner.
Jordan dabbled in racing before with Michael Jordan Motorsports. He owned an AMA Superbike team and had one win in 10 years. Jordan has twice traveled to the NASCAR season finale to watch Hamlin race for the championship. Hamlin, who’s 39, is still seeking his first title.
Wallace has cobbled together about $18 million in sponsorship deals since he made racial equality his platform.
