The NFL is increasing the regular season to 17 games and planning to have full stadiums for those games.

While reducing the preseason to three games the league will be able to generate additional revenue, of course. America’s most popular sport also will provide more content for the broadcast partners who soon will be spending a total of about $10 billion a year on rights fees.

Team owners at a virtual meeting on Tuesday approved the 17th game as expected, marking the first time in 43 years the regular season has been increased. It went from 14 to 16 games in 1978.

The Super Bowl now will move back a week to Feb. 13, which places it directly in the middle of the Winter Olympics in Beijing. Coincidentally, NBC has the broadcast rights to both.

Each extra NFL game will be an interconference matchup based on where teams finished in the previous season. AFC teams will be hosting the 17th game in 2021.

Beyond next season, the league plans for some of the extra games to be played at international sites, with regular hosts London and Mexico City possibly joined by other venues.

The Super Bowl will be played in Los Angeles at SoFi Stadium.