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NCAA To Implement Interim Rules to Permit Athletes to Earn Money Off Likeness

NCAA President Mark Emmert said the association is working on interim rules that will permit college athletes to earn money off their fame and celebrity by July and act as a bridge until there is a permanent solution.

 

In a memo sent to member schools and obtained by The Associated Press, Emmert acknowledged the current uncertainty across college sports as it moves toward allowing name, image and likeness compensation for athletes. The memo was first reported by The Athletic.

 

Six states — Texas, Alabama, Florida, Georgia, Mississippi and New Mexico — have laws set to go into effect July 1 that would undercut existing NCAA rules and give athletes the opportunity to be paid by third parties for things such as sponsorship deals, online endorsements and personal appearances. Several other state laws could also go into effect in July.

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