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Roush Changes Team Name to Include Keselowski

During a Tuesday morning speech to his new race team, Brad Keselowski told the assembled group something Jack Roush’s father had taught him as a child.


Roush knew he’d made the right decision to sell a piece of Roush Fenway Racing to the 2012 NASCAR Cup Series champion. Keselowski’s addition means a rebranding of the team, which will be known as RFK Racing going forward.


The new name is actually Roush Fenway Keselowski Racing but “we are not naive enough to think that anybody will ever write that or say that based on the length of the name,” said team president Steve Newmark.


Roush, Keselowski and Newmark left the race shop following the team meeting and headed a few miles down the road to Charlotte Motor Speedway, where the new name and team logos were unveiled. Keselowski will be behind the wheel of the same green and black No. 6 Ford Mustang that he unveiled on both Wednesday and Thursday for a NASCAR test of the Next Gen car.


The color scheme chosen for this week’s event is based on the green symbolic of parent holding company Fenway Sports Group, best known for its ownership of the Boston Red Sox and the Liverpool soccer club. The rebranding of the team’s flagship No. 6 was the first change to its imagery in two decades.


Keselowski said they wanted the number to honor Mark Martin, the Hall of Fame driver who Roush built his NASCAR team around.


RFK Racing enlisted marketing firm RARE Design, which conducted interviews with over 40 Roush Fenway employees, from drivers, owners and executives to crew members and shop employees.


RFK Racing will field two Cup teams in 2022 with Keselowski in the No. 6 Ford Mustang and and Chris Buescher in the No. 17 Ford.


Matt McCall, crew chief for Kurt Busch the last several seasons, will move to RFK to run Keselowski’s car. Scott Graves will lead the No. 17 team and Buescher. The duo won the 2015 NASCAR Xfinity Series championship together and Graves took over Buescher’s Cup program with five races remaining this season.


Keselowski said signing Buescher to a contract extension was important to him joining the team because he believes Buescher can compete in better equipment. Roush drivers have not won a Cup race since 2017.


But Keselowski believes the team will have cars that can contend for the victory at next season’s opening Daytona 500 and that results will steadily improve.


Roush, a NASCAR Hall of Famer, turns 80 next April and believes Keselowski will get his prized race team turned around.

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