Bell surged into the lead and pulled away for the victory at Phoenix after Joe Gibbs Racing teammate Martin Truex Jr. was forced to pit for tires and fuel.
The NASCAR trucks and cup series return to Bristol Motor Speedway as the spring race returns to its roots on the concrete after having been used as a dirt track the last three years.
Bell started fourth and won on the dirt last year at Bristol. He led the final 41 laps and gave Toyota its first victory of the year in the top series following three consecutive wins by Chevrolet. He’s the fourth different winner in as many races this year and the eighth different winner in the last eight races at the track.
Chris Buescher finished second, Ty Gibbs was third for his career-best finish, Brad Keselowski and Ryan Blaney rounded out the top five.
JGR cars led 230 of the 312 laps with Denny Hamlin out front for 68, Ty Gibbs for 57, Truex for 55 and Bell for 50.
Practice and qualifying is at 4 pm on Saturday afternoon with race time at 2:30 pm on Sunday.
Rajah Caruth became the third Black driver to win in one of NASCAR’s three national series, winning after starting on the pole at Las Vegas in last week's Craftsman Truck Series race.
Caruth joined Hall of Famer Wendell Scott and Bubba Wallace as Black drivers to win in one of NASCAR’s top three series. He led 38 laps and finished 0.851 seconds ahead of Tyler Ankrum.
It was the second consecutive victory for Spire Motorsports, formerly owned by Kyle Busch, who won the previous race at Atlanta.
Ty Majeski led a race-high 40 of the 134 laps and swept the first two stages, but penalties cost him and Daytona winner Nick Sanchez.
Practice and qualifying is on Saturday at 2 pm and race time is on Saturday at 7 pm.
Chandler Smith moved to the lead after a blown tire cost Justin Allgaier a big lead and got a huge jump on an overtime restart to hold off Jesse Love and Sheldon Creed at Phoenix, giving Toyota its second straight victory in the series. The XFinity Series returns for next week's race at COTA in Austin, Texas.
